Resumes for a Sales job is strikingly different to other resumes that one writes for a job. Sales resumes must start at the very root i.e. how good one is in contributing sales in the market. It should highlight one’s capabilities in Sales and the value addition he makes to the potential customer. One should emphasize why the employer should call you for the interview and your strong points like your areas of expertise and knowledge of the market scenario. As an example, suppose one is in technical sales and desiring or opting for a Sales Representative’s post, it is a must that those keywords and your knowledge in the trade must be highlighted in the profile prominently. One should not forget to exhibit in this section the drive and enthusiasm that is of paramount importance in this profession.
Salient points in the resume should include the following:
- Track record of Sales achievements
- Responsibilities carried out to be highlighted indicating specific areas viz. territory, budget or specific supervisory responsibilities et al.
- Top achievements which should be meaningful and easily quantifiable in a broader context outside your earlier company’s lingua franca.
- One should describe briefly how the objective was achieved
- One should mention any special training for Sales promotion undertaken, participated in any manner in new product development, new product launch, market research, attended any seminars, conducted any training program for juniors or new entrants for improving their sales performance, published or submitted any paper on sales promotion.
However, one aspect should never be forgotten and that is the confidentiality factor. No company would ever appreciate if someone writes anything in his resume that oversteps the threshold. That the resume should not divulge any information, which compromises the present or past employers confidential information or records.

